Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates
Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.
What happened to Parade underwear start-up
Parade Joins Ariela & Associates Portfolio
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What Happened at Parade
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Parade Acquired by Intimates Company Ariela & Associates