How Peloton has used purpose to create brand loyalty
Cynicism around purpose often stems from the belief that purpose is just one of the drivers in a customer’s decision to purchase - and it’s nowhere near the top of the list with factors such as price and convenience trumping a company’s social impact every time. This cynicism exists despite persuasi
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Peloton Gym InspirationWhere Peloton Members Keep Their Bikes
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Motivation That Moves You
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How Peloton has used purpose to create brand loyalty
Is Peloton spinning gold or treading water?, by David Haberlah
Is Peloton spinning gold or treading water?, by David Haberlah
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