How Peloton has used purpose to create brand loyalty

Cynicism around purpose often stems from the belief that purpose is just one of the drivers in a customer’s decision to purchase - and it’s nowhere near the top of the list with factors such as price and convenience trumping a company’s social impact every time. This cynicism exists despite persuasi

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How Peloton has used purpose to create brand loyalty

Is Peloton spinning gold or treading water?, by David Haberlah

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