The Brand Identity Prism: What it is and How to Use it

The Brand Identity Prism is a marketing model that represents the six key elements that make up brand identity. In this article, we'll break down the 6 elements of the Brand Identity Prism, show you examples and help you implement them into your brand.

Kapferer's brand identity prism Jean-Noël Kapferer identifies six

Parisienne Verte — BRAND IDENTITY The Brand Identity Prism There

The Brand Identity Prism: What it is and How to Use it

Brand identity prism Source: Kapferer (1992, 1998)

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Marco Ciappelli 🎙️✨✨ on X: Kapferer's Brand Identity Prism 6 aspects: physique, personality, culture, relationship, reflection, and self-image. / X