Ex-Netflix Promo Creator on Launching Punk Water Startup Liquid Death
![](https://www.hollywoodreporter.com/wp-content/uploads/2019/06/mike_cessario-liquid_death-publicity-split-h_2019_.jpg?w=1296)
Mike Cessario, who designed campaigns for 'House of Cards' and 'Stranger Things,' raised $2.25 million to launch Liquid Death Mountain Water, a "completely unnecessary approach to bottled water," with investors including Twitter co-founder Biz Stone, Away, Science Inc. and Dollar Shave Club.
![](https://www.hollywoodreporter.com/wp-content/uploads/2019/06/mike_cessario-liquid_death-publicity-split-h_2019_.jpg)
Ex-Netflix Promo Creator on Launching Punk Water Startup Liquid Death
![](https://www.hollywoodreporter.com/wp-content/uploads/2019/06/biz_stone-getty-embed-2019.jpg?w=928)
Ex-Netflix Promo Creator on Launching Punk Water Startup Liquid Death
![](https://www.hollywoodreporter.com/wp-content/uploads/2023/08/Laifen-Swift-Hair-Dryers-MAIN-2023.jpg?w=260&h=150&crop=1)
Ex-Netflix Promo Creator on Launching Punk Water Startup Liquid Death
![](https://www.hollywoodreporter.com/wp-content/uploads/2019/06/liquid_death-publicity-embed-2019.jpg?w=928)
Ex-Netflix Promo Creator on Launching Punk Water Startup Liquid Death