Should TV embrace performance? Advertising experts clash - The Media Leader
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While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.
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Should TV embrace performance? Advertising experts clash - The Media Leader
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TV slips out of marketers' top-ranked media channels - The Media Leader
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Are brands really falling out of love with TV? And if so, how are agencies adapting?