Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing
![](https://img.businessoffashion.com/resizer/Ve0HQHssEy5ANcvv9ardOu4LDA0=/1600x1600/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/L7DHEXO4MZHFRI4OMXNOMQ5C4I.jpg)
Graham will serve as the new face of the 22-year-old shapewear brand, which faces new challenges from upstarts like Skims.
Graham will serve as the new face of the 22-year-old shapewear brand, which faces new challenges from upstarts like Skims.
![](https://media.allure.com/photos/5cf59938b20d8166ace19db5/master/w_1600%2Cc_limit/0719-allure-cover-ashley-graham-dancing.png)
Ashley Graham Is Tired of Being Told How to Feel About Her Body: Cover Story
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Cinthya Franco on LinkedIn: Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing
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Ashley Graham Joins Fig.1 as Investor and Partner
![](https://s3.castbox.fm/3f/ee/f9/618b0f46459f4c64dc348b4b43.jpg)
The Business of Fashion Podcast
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Ashley Graham: I Like to Say My Cellulite Is Changing Someone's Life Out There
![](https://assets.pippa.io/shows/6355d904dd5e0e0012da88d1/6355d90aa8315e001242151a.png)
Introducing 'The Debrief,' a New Podcast hosted by Lauren Sherman – The Business of Fashion Podcast
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Marketing Morsels: Spanx's Hidden Nudes, Shake Shack Candles
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May PineStraw 2019 by PineStraw Magazine - Issuu
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SPANX Latest news, analysis and jobs
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We tried Squeem, Ashley Graham's favorite shapewear
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Spanx Promises Freedom From See-Through Anxiety 05/12/2022
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The Business of Fashion Podcast - The Business of Fashion
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