Global Interest in Women's Sports is on the Rise - Nielsen Sports

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

WOMEN'S SPORTS VIEWERSHIP ON THE RISE - – The Power of Total Video

A marketer's trifecta: Women, the World Cup and holiday shopping

Global Interest in Women's Sports is on the Rise - Nielsen Sports

Women's Football: We're Just Getting Warmed Up - Nielsen Sports

Inside the 'crazy' plan to boost track and field's popularity - Los Angeles Times

Evolving the measurement of sports events

INDYCAR, Motorsport Network Reveal Large Global Fan Survey

Women's Sports Are an Economic Force - Ms. Magazine

Why brands need to embrace women's sport

Breaking the bias against women's sport: the impact of equal opportunity for athletes, fans and sponsors

Breaking the bias against women's sport: the impact of equal opportunity for athletes, fans and sponsors

The most influential athletes for the 2023 FIFA Women's World Cup™

World Cup 2022: A Few Stats to Know - Marketing Charts

What soccer's growing popularity means for 2026 World Cup sponsors - SportsPro