Why Are Sportswear Giants Nike and Adidas Embracing Fashion?
$ 13.00
In stock
5
(428)
![](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/X562DY6FKBAMZH6W4BDSIE6GAE.jpg)
BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.
![](https://coinedition.com/wp-content/uploads/2024/01/eerr.png)
Sportswear Giants Lead the Charge as Top Fashion Brands Embrace NFTs - Coin Edition
![](https://bloximages.newyork1.vip.townnews.com/lincolnnewsnow.com/content/tncms/assets/v3/editorial/3/e0/3e0f58a4-8b69-53d3-aebd-0692e10cd747/65fde765d5ad4.image.jpg)
Nike's long international struggle with Adidas, National News
![](https://img.businessoffashion.com/resizer/MZCYEOblYmZBC0Bqrs4D_q3xk08=/1800x1350/filters:format(jpg):quality(70):focal(-5x-5:5x5)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/BCM375GPT5GFTORU7U3EXNBLUA.jpg)
The Coming of a New Guard
PINO
![](http://img.businessoffashion.com/1024/576/magic/site/uploads/2015/12/Josh_3.jpg)
Robin Mellery-Pratt Archive
Rina Hansen (@Rina_Hansen) / X
![](https://img.businessoffashion.com/1024/576/magic/site/uploads/2017/01/Rare_Market_2.jpg)
Robin Mellery-Pratt Archive
![](https://media.voguebusiness.com/photos/63497e155add9ae5af21771c/16:9/w_2000,h_1125,c_limit/modest-swimwear-voguebus-photographer-month-22-story.jpg)
How Nike and Adidas are tapping the modest sportswear opportunity
![](https://static.wixstatic.com/media/047dc6_c89b81af549b47348aa919c498233ae2~mv2.jpg/v1/fill/w_277,h_180,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/folio%20b.jpg)
marketing strategies
![](https://image.isu.pub/170612113313-2306849a18fa7b56fcaa094faa575ac7/jpg/page_1_thumb_large.jpg)
The Paradox of Imitation & Authenticity in Fashion Identities by Holly Hainsworth - Issuu