NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts

Much of the focus at NBCU's event appeared to be on streaming service Peacock, which it is hoping to nudge to top of mind for advertisers.

Two-Thirds Of Peacock Subscribers Have Watched A Universal First

World Screen April (MIPTV) 2023 by World Screen - Issuu

Inside the WGA deal: Explaining the writers' contract, line by

Resources Mediaocean

Future of TV Briefing: Media and entertainment matchmakers, 2024

NBCU's Tool Lets Advertisers Target Full Streaming Audience

Peacock NewFront Content and Ad Innovations

NBCUniversal's streaming service Peacock officially launches

NBC and Local TV Programming to Stream Live on Peacock Beginning