Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

Case Study of GUCCI: Transformation of Luxury Branding - MBA Knowledge Base

Gucci and Tom Ford: The Ease of Repetition, the Challenge of Change

Burberry and Gucci, PDF, Brand

Does Tom Ford Make Sense With Gucci Owner Kering or Estee Lauder? - Bloomberg

GUCCI-Ever growing with customers expectations

Burberry and Gucci, PDF, Brand

SEXUALITY IN ADS AND CONSUMER by ecem kefeli on Prezi

T1 2016 MPK732 Marketing Management (Cluster B)

Gucci Path to Iconic Luxury: A Success Story

Burberry and Gucci, PDF, Brand

7 - Gucci Case Study, PDF, Brand

Gucci, PDF, Luxury Goods

Meet the Creator Behind the Ultimate Tom Ford-Era Gucci Fan Account

Burberry and Gucci, PDF, Brand