Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big

Lululemon recently orchestrated a genius move with their "Dupe Swap" event held at the Century City Mall in LA. Customers had the

Lulu Faces #dupe Culture Head-On

Big Red Jelly on LinkedIn: #bigredjelly #businessowners #utahnetworking #utahevents #provobusiness…

Big Red Jelly on LinkedIn: #bigredjelly #businessowners #utahnetworking #utahevents #provobusiness…

Big Red Jelly on LinkedIn: #bigredjelly #businessowners #utahnetworking #utahevents #provobusiness…

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon's strategy: when a challenger threatens the big players

Big Red Jelly on LinkedIn: #siliconslopessummit #teamtakeover #bigredjelly #siliconslopes #bizdevteam

Lulu who? A cult brand takes on the booming culture of 'dupes

Lululemon's brilliant dupe strategy should be duplicated by all brands