Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

Ads Archives

Leggings That Are Like Lululemon - PureWow

Melissa Litchfield, Author at - Page 2 of 8

We Need to Talk About Dupe Culture

Fashion dupes are a big hit among conscious shoppers

Lululemon's brilliant dupe strategy should be duplicated by all brands

Gen Z Is the 'Dupe' Generation

Blog - Page 3 of 8

Marketing Case Study: Lululemon's Dupe Swap Campaign — Nicole Burdick