Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should
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Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.
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Leggings That Are Like Lululemon - PureWow
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Melissa Litchfield, Author at - Page 2 of 8
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We Need to Talk About Dupe Culture
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Fashion dupes are a big hit among conscious shoppers
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Lululemon's brilliant dupe strategy should be duplicated by all brands
Gen Z Is the 'Dupe' Generation
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Blog - Page 3 of 8
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Marketing Case Study: Lululemon's Dupe Swap Campaign — Nicole Burdick