ThirdLove, A Bra Company Taking On Victoria's Secret, Raises $55 Million
![](https://imageio.forbes.com/blogs-images/laurendebter/files/2019/02/thirlove-1200x800.jpg?height=474&width=711&fit=bounds)
The company has set out to create a better-fitting bra by offering more sizes and making smart use of data.
![](https://static2.businessinsider.com/image/5bbba1f49fb84c0d9e60b9da-2212/olivecottontshirtflasf2018jun7899.jpg)
ThirdLove
Victoria's Secret Rival ThirdLove: What It's Like to Use
![](https://digiday.com/wp-content/uploads/sites/3/2019/02/C-001082-01-001_Auden_Shivani_Katie_Jovanna_0007.jpg?w=1030&h=579&crop=1)
Target forays deeper into private-label with new lingerie line
Jillian Stahl on LinkedIn: The Next Billion-Dollar Startups 2018
![](https://images.squarespace-cdn.com/content/v1/5ab564264eddec289c2fb0ed/1552433347827-18EC9LZGYJUZSIDTG7GP/thirdlove+curvy+dark+undies.jpg)
Third Love — Christina L. Trifero
ThirdLove on LinkedIn: ThirdLove, A Bra Company Taking On
![](https://sourcingjournal.com/wp-content/uploads/2021/05/victoriassecretspinoff.jpg?w=910&h=511&crop=1)
L Brands to Spin Victoria's Secret Off from Bath & Body Works
![](https://content.fortune.com/wp-content/uploads/2019/05/victorias-secret.jpg)
Will Victoria's Secret Trademark 'First Love' In Thirdlove Battle
![](https://www.capitalism.com/wp-content/uploads/2023/06/Depositphotos_30313381_L-1024x683.jpg)
Entrepreneur Success Story: ThirdLove
ThirdLove on LinkedIn: ThirdLove, A Bra Company Taking On
![](https://static-prod.adweek.com/wp-content/uploads/2018/11/thirdlove-content-2018.png)
ThirdLove Publishes a Scathing Open Letter to Victoria's Secret in
Why Victoria's Secret is bringing sexy back
![](https://wsvn.com/wp-content/uploads/sites/2/2016/11/161130_victorias_secret_show.jpg?quality=60&strip=color)
Struggling Victoria's Secret is sold as women demand comfort