Tangerine - Lexicon Branding

Problem. ING Direct, Canada’s largest online bank, was doing things differently. They needed a new name to support a fresh take on banking. Research insights from thousands of ING employees and customers indicated it was time for a bold change to match the company’s bold personality and reputation. Solution. Be counter-intuitive. It is one of […]

Bits and Pieces of Brands = Trademarks

This little-known Japanese fruit now has a cult following

Tangerine: A Tangy New Banking Brand for ING Direct Canada

Vintage Print Set of 2 Orange Lemon Poster Botanical Illustration

ROLEX Vintage STELLA DAY-DATE Ref-18038 TANGERINE Orange Bj-1978

Nopalera, Mexican-Owned Luxury Bath and Body Care Line, Will Be

Jean&Len Orange/Ginger Body Lotion, 250 ml - oh feliz

Food Lexicon: Tangerines and clementines

Check out this great listen on . An excellent book by a genius”, said Kurt Vonnegut, Jr., of this now-classic exploration of the 1960s

The Kandy-Kolored Tangerine-Flake Streamline Baby

Damien Toogood - Director - damientoogood.com