The History of the Jordan Brand

Michael Jordan’s signature shoe was created with the help of Nike, but the Air Jordan line became so popular that it eventually didn’t need the Swoosh to back it. The Nike and Jordan partnership achieved a level of success that allowed Jordan Brand to become its own company in 1997, and it has never looked backed.

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Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback

How Michael Jordan became a brand - Los Angeles Times

Nike Has Posted A Brief History Of Jordan Brand

How Michael Jordan became a brand - Los Angeles Times

History of The Jordan Shoe Brand – Sundevil Scoop

HISTORY OF MICHAEL JORDAN – South Soles

Nike Air Jordan history (complete 1984-2023 timeline)

A Brief History of Jordan Brand — Kick Game

Michael Jordan changed the world': the true story behind Nike movie Air, Movies

Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback

Air jordan shoes History Introduction: 1st~20th generation eBook : yuxingqiao, Jiao: Kindle Store