Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

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What can brands learn from Patagonia?

Patagonia: The Rise Of Brand Community, by Yuqun Xing