The Rise of Micro-Influencers: Micro-influencers and the case of SKIMS., by Dan Muller

The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023. This value has more than tripled since 2019. The number of followers is used to categorize them…

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PDF) The Power of Personal Connections in Micro-Influencer

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