The “SUPREME” theory of hype branding
Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum
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21亿美元天价售出,Supreme如何成为让粉丝疯狂的“街头奢侈品”? - 知乎
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Supreme VS Social Media. The clothing brand Supreme is trending…, by Melanie Arzoumanian
Supreme VS Social Media. The clothing brand Supreme is trending…, by Melanie Arzoumanian
21亿美元天价售出,Supreme如何成为让粉丝疯狂的“街头奢侈品”? - 知乎
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The Brilliant Strategy Behind Supreme's Success