Report Ties Potential Shein Online Fashion Competitor to TikTok
![](https://sourcingjournal.com/wp-content/uploads/2022/02/dmonstudio.png?w=910&h=511&crop=1)
TikTok may be breaking into online fashion, with the company appearing to take one of the most popular brands on its own platform head on.
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2495fb8-cac5-4be6-b7bf-fd24b16b1d55_1600x916.png)
substackcdn.com/image/fetch/f_auto,q_auto:good,fl_
![](https://i.ytimg.com/vi/Cs_Bv3NTFrM/maxresdefault.jpg)
The Rise of SHEIN & Tiktok Trend Cycles: Online Overconsumption
![](https://image.cnbcfm.com/api/v1/image/107020657-1645775102107-gettyimages-1316489095-594_iphone20210503_032.jpeg?v=1698672321)
Shein strikes deal with Forever 21 in fast fashion business
![](https://cdn.theatlantic.com/thumbor/9yNpxny6m9xjZzbTkmCggjoaHIs=/1x38:1919x1037/1200x625/media/img/2021/01/Gif_V1/original.jpg)
PrettyLittleThing, Shein, ASOS, and the Rise of Ultra-fast Fashion
![](https://stpltrsrcscmnprdwus001.blob.core.windows.net/rsrcs/sk/images/shein-the-not-so-shining-growth-of-ultra-fast-fashion/10.4135_9781071932575-fig2.jpg)
Sage Business Cases - Shein: The (not so?) Shining Growth of Ultra
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8617139e-5f73-4eee-a78a-b6f05dd01414_1600x916.png)
substackcdn.com/image/fetch/f_auto,q_auto:good,fl_
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F26b33fa0-944e-426d-a47c-46a3e0fbe272_1600x938.png)
substackcdn.com/image/fetch/f_auto,q_auto:good,fl_
![](https://static01.nyt.com/images/2023/08/25/multimedia/24Shein-Forever21-print-ghwc/24Shein-Forever21-ghwc-mediumSquareAt3X.jpg)
Shein and Forever 21 Team Up in Fast-Fashion Deal - The New York Times
![](https://wwd.com/wp-content/uploads/2023/11/Shein.jpg?w=1000&h=563&crop=1)
Shein Is the Most Popular Brand for TikTok Hauls, According to Study
![](https://media.cnn.com/api/v1/images/stellar/prod/230302091341-02-shein-us-expansion-file-restricted.jpg?c=original)
Too good to be true?' As Shein and Temu take off, so does the