Lego Uses Gender Stereotypes To Get Girls Building

Danish toy maker Lego has long been a childhood favorite around the world, but the brand has struggled to maintain mass appeal to both girls and boys. While Lego bricks were initially designed as a unisex
Danish toy maker Lego has long been a childhood favorite around the world, but the brand has struggled to maintain mass appeal to both girls and boys. While

How Lego earned the wrath of the 'gender-neutral toys' crowd - Los Angeles Times

LEGO To Remove Gender Bias and Harmful Stereotypes From Toys

Breaking Gender Stereotypes in the Toy Box - The New York Times

Lego told off by 7-year-old girl for promoting gender stereotypes, The Independent

Is LEGO Friends Just For Girls? I Don't Think So…, by Attila Vágó, Bricks n' Brackets

LEGO Vows To Remove Gender Stereotypes From Its Toys

Outrage as Lego offers beauty tips to seven-year-old girls to make themselves 'even prettier', The Independent

So now all the Lego scientists are women, how is reality building up?

Lego - Latest News and breaking headlines - Benzinga

2168 DISCUSSION: LEGO & Gender #3: Play Patterns

Lego's Message to Girls and Their Parents: Ditch 'Perfect

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

2306 DISCUSSION: LEGO & Gender #4: Buying Habits & Stereotypes

How eliminating gender bias can build confidence and creativity