Toys 'R' Us lands American Girl
![](https://assets1.chainstoreage.com/styles/hero/s3/teaser_image_41720.jpg?VersionId=uBbGBiyg7WRQRkAbYac5NHTE7XqKtZT3&itok=EbuSH5ne)
In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands. Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.
In a deal that comes right before the all-important holiday selling season, Toys “R” Us has entered into an exclusive partnership with one of the toy industry’s premier doll brands.
Mattel’s American Girl division announced a multi-year partnership with Toys “R” Us that will make the toy giant the first — and only — U.S.-based retailer to feature American Girl in-store shops.
![](https://i.ebayimg.com/images/g/vmoAAOSwQtNij4w5/s-l400.jpg)
BARBIE LIMITED EDITION NATIVE SPIRIT COLLECTION TOYS R US
![](https://m.media-amazon.com/images/I/81aZviyo6EL.jpg)
Our Generation by Battat- Og Off Roader 4x4 Electronic
![](https://media.cnn.com/api/v1/images/stellar/prod/141030105527-02-toy-finalists.jpg?q=w_1280,h_720,x_0,y_0,c_fill/h_618)
Toys 'R' Us chief play officer retiring at age 13
![](https://static.wixstatic.com/media/175410_5b4d556ed2494e5a81549b159f628542.jpg/v1/fill/w_250,h_250,al_c,q_80,enc_auto/175410_5b4d556ed2494e5a81549b159f628542.jpg)
Girls Of Many Lands Dolls
Glitter Girls PH
![](https://wespeakjapaneseandenglish.files.wordpress.com/2013/07/101_2063.jpg)
Toys R US We Speak Japanese and English
![](https://www.usatoday.com/gcdn/authoring/video-thumbnails/86c3fa16-ebe1-450c-8e55-ca40a29d67a2_poster.jpg?width=1280&height=720&fit=crop&format=pjpg&auto=webp)
Toys R Us at the airport and on cruise ships? Retailer eyes expansion
![](http://fabvokab.com/cdn/shop/products/4THOFJULY_KIDSSHIRT.jpg?v=1651038380)
USA, THE LAND OF THE FREE Red Short Sleeve Kids Teen T-shirt FABVOKAB
![](https://upload.wikimedia.org/wikipedia/commons/8/84/ToysRUsOntario4.jpg)
Toys R Us - Wikipedia
![](https://i.ebayimg.com/images/g/YsIAAOSwkFBgvR9d/s-l1200.webp)
American Girl Girls Of Many Lands Neela
American Girl is coming to Toys R Us
![](https://www.toysrus.ca/dw/image/v2/BDFX_PRD/on/demandware.static/-/Sites-toys-master-catalog/default/dw9baaca25/images/34C7B9F1_1.jpg?sw=280&sh=280&sm=fit)
Dolls Toys R Us Canada
![](https://upload.wikimedia.org/wikipedia/commons/thumb/3/38/Toys_%22R%22_Us_store_in_Times_Square.jpg/220px-Toys_%22R%22_Us_store_in_Times_Square.jpg)
Toys R Us - Wikipedia
![](https://www.toysrus.com.my/dw/image/v2/BDGJ_PRD/on/demandware.static/-/Sites-master-catalog-toysrus/default/dw42dc28be/7/b/b/9/7bb9954718c7755a2b62504f2d3d126335394fe1_10696__3_.jpg?sw=500&sh=500&q=75)
Barbie Signature America Iconic Movie Outfit Doll
![](https://media.cnn.com/api/v1/images/stellar/prod/231020161041-american-girl-1999-outfits-2023-re-release.jpg?c=original)
How toy and game companies are winning back their grown-up