Ultra-fast fashion site Shein has captured the wallets of young shoppers. But at what cost?
![](https://i.cbc.ca/1.6442950.1687916376!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_780/2037893222.jpg)
The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible.
The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible.
![](https://i.cbc.ca/1.6920585.1690564442!/fileImage/httpImage/1244681827.jpg)
Shein is trying to take on . Some say it should be cleaning up its act instead
![](https://i.cbc.ca/1.7016138.1698932118!/fileImage/httpImage/shein-article1.jpg)
How ultra-fast fashion brand Shein exploits workers and gets you
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Shein: An Ultra-Fast-Fashion Retailer's Digital Strategies
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Course:EOSC270/2023/The impact of the fast-fashion industry on the marine environment - UBC Wiki
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Jeremiah Mulcahy (@jeremiahmulcahy) / X
Fast-Fashion Upstarts Are Using Shein's Own Strategies Against It
![](https://www.ypulse.com/wp-content/uploads/2022/08/Young-Consumers-Complicated-Love-For-Fast-Fashion-In-3-Stats_8.31-300x177.png)
Young Consumers' (Complicated) Love For Fast Fashion In 3 Stats
![](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2022-04/shein_0.jpg)
Fashion Startup Shein to Raise Funds at $100 bn Valuation - Indian
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Jeremiah Mulcahy (@jeremiahmulcahy) / X
Jeremiah Mulcahy (@jeremiahmulcahy) / X