Ultra-fast fashion site Shein has captured the wallets of young shoppers. But at what cost?
The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible.
The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible.
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Jeremiah Mulcahy (@jeremiahmulcahy) / X
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Jeremiah Mulcahy (@jeremiahmulcahy) / X
Jeremiah Mulcahy (@jeremiahmulcahy) / X