Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

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Levi's, after 150 years in business, shows there’s more to the story of the progressive purveyor of iconic denim.

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Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

People search abandoned mineshafts in California for old Levi's. I've gone a few times': meet the Dubliner leading design at iconic jeans brand

Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

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Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

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Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

19th-century Levi's jeans found in mine shaft sell for more than $87,000