Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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Levi's, after 150 years in business, shows there’s more to the story of the progressive purveyor of iconic denim.
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Levi's Launches Its Own Recommerce Site and Buyback Program, Levi's Secondhand
![](https://content.sfstandard.com/wp-content/uploads/2022/12/Levis150Years11012022_INLINED007-2500x1666.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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People search abandoned mineshafts in California for old Levi's. I've gone a few times': meet the Dubliner leading design at iconic jeans brand
![](https://content.sfstandard.com/wp-content/uploads/2022/12/MythofLevis_121222-scaled.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
![](https://content.sfstandard.com/wp-content/uploads/2022/12/MythofLevis_121222-scaled.jpg?resize=1200%2C630)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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What is Raw Denim? The Essential and Authoritative Guide
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Meet the Levi's historian who has the world's oldest jeans
The Greatest Story Ever Worn
The Greatest Story Ever Worn
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Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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San Francisco's Contemporary Jewish Museum Tells the Story of Levi's Jeans - Hemispheres
The Greatest Story Ever Worn
![](https://content.sfstandard.com/wp-content/uploads/2024/02/0x1a9467.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
![](https://content.sfstandard.com/wp-content/uploads/2022/12/Levis150Years11012022_INLINED003-2500x1948.jpg)
Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand
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19th-century Levi's jeans found in mine shaft sell for more than $87,000