CVS Launches Unretouched Beauty in Real Life Campaign
![](https://media.allure.com/photos/5ad89e52f4a11963feeb87c8/4:3/w_900,h_675,c_limit/cvs-beauty-in-real-life-social-lead.jpg)
CVS debuts its "Beauty in Real Life" campaign, featuring women and a "CVS Beauty Mark" to indicate that they haven't been Photoshopped.
CVS debuts its Beauty in Real Life campaign, featuring women and a CVS Beauty Mark to indicate that they haven't been Photoshopped.
![](https://media.glamour.com/photos/5a6a3ce50697210b3f74d352/16:9/w_3840,h_2160,c_limit/01_Denise_112.jpg)
We Need More Beauty Ads Like Babor's Unretouched Campaign
![](https://imageio.forbes.com/specials-images/imageserve/5f7607bdf5f067adf913930f/An-in-store-image-for-COVERGIRL-Clean-Fresh--featuring-actress-Lili-Reinhart-/0x0.jpg?height=876&width=711&fit=bounds)
CVS Now Labels All Photoshopped Images In Its Beauty Aisle While Other Stores Are Still Covering Up
![](https://media1.popsugar-assets.com/files/thumbor/V6S3sFlbA5QR-Q_30I3BPSnfSfg=/0x1388:4500x3638/fit-in/4501x4500/top/filters:format_auto():quality(85):upscale()/2021/05/25/646/n/1922153/f083861d60ad0a31d16051.01951878_.jpg)
CVS Will No Longer Photoshop Its Ads
![](https://img.huffingtonpost.com/asset/5bb5f7493c000066000d1a72.jpeg?ops=scalefit_720_noupscale)
Dove 'Real Beauty' Campaign Turns 10: How A Brand Tried To Change The Conversation About Female Beauty
![](https://s.abcnews.com/images/Lifestyle/cvs-health-beauty-in-real-life-1-ht-jt-180420_hpMain_4x3_608.jpg)
CVS reveals beauty campaign with unretouched images - Good Morning America
![](https://media.glamour.com/photos/5a6a3df21dfb580af1d90981/16:9/w_320%2Cc_limit/21_Becca_Charli_Clem_Lauren_Nicola_Nykor_Sharon_049-1.jpg)
We Need More Beauty Ads Like Babor's Unretouched Campaign
![](https://www.cvs.com/content/dam/enterprise/cvsretail/content/beauty-mark/hero.jpg)
CVS Beauty Mark Beauty Unaltered
![](https://media.bizj.us/view/img/11009795/05lily0007e300rgb2*1200xx1600-900-0-357.jpg)
Olay joins empowerment ad movement with 'Face Anything' campaign - Bizwomen
![](https://i.dailymail.co.uk/1s/2019/01/24/18/8947180-6628959-image-a-58_1548353293558.jpg)
Ashley Graham and Kerry Washington pose for unretouched beauty campaigns
![](https://hips.hearstapps.com/hmg-prod/images/screen-shot-2021-12-23-at-10-21-50-am-1640272921.png)
BareMinerals Will No Longer Retouch or Filter Campaign Images
![](https://dp6mhagng1yw3.cloudfront.net/entries/4th-socialgood/a2f41f25-2aa7-43a3-9f1c-8cc1dbe0b212.jpg)
Beauty Mark - The Shorty Awards
![](https://i.dailymail.co.uk/1s/2019/01/24/18/8948954-0-image-a-11_1548356300796.jpg)
Ashley Graham and Kerry Washington pose for unretouched beauty campaigns
![](https://hips.hearstapps.com/hmg-prod/images/brushes-fine-hair-65e79367b6e8d.jpg?crop=0.502xw:1.00xh;0.250xw,0&resize=360:*)
CVS Launches Un-retouched Beauty in Real Life Campaign - Unphotoshopped Models and Images