The New Vision of Victoria's Secret, by Xin Zhong, Marketing in the Age of Digital

Victoria’s Secret launched a new digital campaign recently called the Love Cloud collection that really caught my eye… Victoria’s Secret had suffered poor sales in recent years as consumers rejected…

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The New Vision of Victoria's Secret, by Xin Zhong, Marketing in the Age of Digital

Digital marketing strategy victoria's secret

Digital marketing strategy victoria's secret

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Victoria's Secret, the hypersexualized iconic millennial brand, tried to remake itself as feminist—and Gen Z saw right through it