WHSmith trials new 'WHS' branding on York store – to some shoppers' dismay
Some Big Retailers Are Still Betting On Brick and Mortar - The New York Times
WHSmith's Rebrand: A Closer Look at the Trial, Challenges, and the Path Forward
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Delaware development: New Target, Trader Joe's and Wegmans coming soon
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The curious case of the WHSmith branding 'trial
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WH Smith's 'WHS' rebrand criticised for similarity to NHS logo, WH Smith
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The new WHSmith logo is totally baffling
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WH Smith faces ridicule after rebrand likened to NHS logo
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