What is a multi-brand strategy?
When a company sells products or services via several brands, it has a multi-brand strategy. Take Pendragon, for instance. You may not know the name, but you may well know CarStore, Evans Halshaw and Stratstone, its motor retail brands. Multiple brands enable a company to target different audiences, secure greater shelf space and grab more market share. Is multi-brand a smart approach? It can be, but it’s not for everyone.
The Power of a Multi-Brand Strategy for Digital Enterprises
Multi Brand Strategy - lytho/blog/multi-brand-strategy/ Multi-Brand Strategy: Definition, Examples, - Studocu
What is a Multi-Brand Strategy? (+ Examples), by Raul Tiru
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Multi-Brand Companies: The Future of Retail in Singapore - Kaizenaire
What Exactly Is Multi-Branding? - Logo Designs Company
What is a multi-brand strategy?
What Exactly Is Multi-Branding? - Logo Designs Company
Multi-Brand Strategy in the Modern Market - Labbrand