Why Boohoo acquired select Debenhams' assets for $75m (and why

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On 25 January 2021, the online fashion retailer, Boohoo, announced the acquisition of certain assets (brand and IP) of the UK-based department store chain operator, Debenhams, for £55 million ($75 million). The Companies Tech: Founded in 2006, Boohoo is a leading online fashion retailer selling clot

Why Boohoo acquired select Debenhams' assets for $75m (and why reverse techquisitions are the future of retail)

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