Why social media 'fitspiration' can fail: Weight-inclusive fitness posts are more likely to motivate young women to exercise

Social media content that positively represents body size, shape and weight diversity may help to address the negative psychological effects of ‘fitspiration’ that depicts narrow body standards.

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Why social media 'fitspiration' can fail: Weight-inclusive fitness posts are more likely to motivate young women to exercise

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Paying people to exercise can be motivating, but the financial rewards don't have to last forever to work