Kroger Rebrand Continues With New Fresh Cart Icon
![](https://static-prod.adweek.com/wp-content/uploads/2021/09/kroger-fresh-cart-2021-1024x576.jpg)
The Fresh Cart encapsulates the retailer's heritage and its goal to make fresh food accessible.
![](http://www.underconsideration.com/brandnew/archives/stopshop_giant_logo.gif)
Brand New: Stop & Shop for a New Logo
Kroger - Introducing our Fresh New Icon! Click TheKrogerco.com/about-kroger/our-brand/ to learn more.
![](https://static-prod.adweek.com/wp-content/uploads/2021/09/Banana-Republic-2021-640x360.jpg)
Kroger Rebrand Continues With New Fresh Cart Icon
![](https://pbs.twimg.com/media/E-2I_TDWYAgAmk-.jpg:large)
Kroger News on X: Check out our new brand icon! The Fresh Cart builds on our brand transformation and represents our brand promise of being Fresh for Everyone! Learn more: /
Grocers Need Not Fear —for Now - WSJ
![](https://npr.brightspotcdn.com/dims4/default/ca22c65/2147483647/strip/true/crop/2000x1334+0+0/resize/880x587!/quality/90/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Flegacy%2Fsites%2Fwvxu%2Ffiles%2F201911%2Fkroger__2_.jpg)
Well-Known Cincinnati Brand Is Getting A New Logo
Kroger Memo Says Brand Is Failing and Teases Major Announcement
![](https://d1jie5o4kjowzg.cloudfront.net/deli-headline-banner-images/kroger_instacartdeli_091421v2.png)
Kroger Expands Partnership With Instacart to Launch Kroger Delivery Now; Rodney McMullen and Fidji Simo Discuss
![](https://www.pymnts.com/wp-content/uploads/2021/05/grocery-plant-based-Target-Kroger.jpg)
Brands Take On Plant-Based Category
Austin McCain posted on LinkedIn
![](https://media.newjobs.com/mm/xgerbesx/cjt/logo.png)
Large Heirloom Navel Oranges, Ct Gerbes Super Markets, 60% OFF