The Problem With the 'Rainbow-Washing' of LGBTQ+ Pride
![](http://media.wired.com/photos/5b2aa0611d676a57e46672d7/master/pass/Pride-806290406.jpg)
Corporations might genuinely support the LGBTQ+ community with Pride-related promotions, but is there a line between allyship and marketing that shouldn’t be crossed?
![](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1500w,f_auto,q_auto:best/mpx/2704722219/2022_06/1655296376633_tdy_news_8a_fryer_lgbtq_generation_shift_220615_1920x1080-ueqcxp.jpg)
I guess we're starting pride month off strong. get it, cuz gay
![](https://hips.hearstapps.com/hmg-prod/images/gettyimages-1652373873.png)
What Is Rainbow Washing? Understanding Its Meaning and How to Avoid It
![](https://sffoghorn.com/wp-content/uploads/2023/10/Foghorn_RainbowWashing-1024x1024.jpeg)
Not A Pride Month Exclusive: The dangers of rainbow-washing - San
![](https://www.process.st/wp-content/uploads/2024/02/rainbow-washing-free-hugs.png)
Rainbow-Washing: How to Support Queer Employees During All 12 Months, Process Street
![](https://www.marketplace.org/wp-content/uploads/2021/06/GettyImages-991456038.jpg?fit=4411%2C2481&w=1200)
The colorful history — and future — of rainbow washing - Marketplace
![](https://hips.hearstapps.com/vidthumb/images/pridemonth-1620755417.jpg?crop=1.00xw:1.00xh;0,0)
What Is Rainbow Washing? Understanding Its Meaning and How to Avoid It
![](https://technical.ly/wp-content/uploads/2023/06/Pride.S.Ramones_11-LGBTQ-flag.jpg)
Stop 'rainbow washing.' What to do before announcing LGBTQIA+
![](http://media.wired.com/photos/5b2aa0611d676a57e46672d7/master/pass/Pride-806290406.jpg)
The Problem With the 'Rainbow-Washing' of LGBTQ+ Pride
![](https://www.usatoday.com/gcdn/presto/2022/03/31/USAT/a39a4113-6037-40de-ab92-ac81368f6e5e-VPC_TRANS_DAY_OF_VISIBILITY._getty.jpg?width=1280&height=720&fit=crop&format=pjpg&auto=webp)
Most, but not all, Rays show their LGBTQ+ support
![](https://epgn.com/wp-content/uploads/2021/06/Dollar-Prides.jpg)
New report finds that corporations are rainbow-washing Pride