FASHION: Young people now prefer dupes to genuine luxury goods
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HAS fashion become a game of dupes? You might think so, considering that younger shoppers are no longer ashamed to wear low-cost imitations of luxury clothes and accessories -- on the contrary, they're proud of it! A new study reports that Gen Zs and Millennials now prefer to buy these copies than high-end luxury items, and that price is not the only reason.
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Gen Z Is the 'Dupe' Generation
Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?
![](https://media.voguebusiness.com/photos/642eeaa5941ada49cb466278/1:1/w_2000,h_2000,c_limit/dupes-voguebus-story.jpg)
Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?
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Why do people without means, buy high-end or luxury goods? • Save. Spend. Splurge.
![](https://media.voguebusiness.com/photos/642eeaa5941ada49cb466278/master/pass/dupes-voguebus-story.jpg)
Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?
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