How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics
![](https://www.tubefilter.com/wp-content/uploads/2021/08/elf-tiktok-eyes-lips-face-1400x825.jpg)
Makeup sales declined 22% during the pandemic. But despite the industry taking such a massive hit, one brand thrived. e.l.f. Cosmetics ended 2020 with Makeup sales declined 22% during the pandemic. But despite the industry taking such a massive hit, one brand thrived.
![](https://dp6mhagng1yw3.cloudfront.net/entries/12th/23d433e6-2f10-4a1d-b30f-3571272704c1.jpg)
e.l.f-ing Amazing: TikTok's First Beauty Brand Advertising Campaign - The Shorty Awards
![](https://i.ytimg.com/vi/6JJA4wzklxE/maxresdefault.jpg)
e.l.f. Cosmetics Launches Makeup Over Makeup Campaign by Madwell , elf make up
![](https://assets.teenvogue.com/photos/624c5f2f1c729c35da76a805/3:4/w_748%2Cc_limit/elfglossylipstain.jpeg)
41 Viral TikTok Beauty Products You Need in 2023: Makeup, Skin Care, and More
![](https://cdn.myportfolio.com/0631cff7-f1c8-4d76-a58c-49320ceb3a26/7f07b6bc-6118-4690-a373-7a2c250032be_rw_3840.jpg?h=f87872c6da8656f1d85530d34f513afc)
e.l.f. Cosmetics Launches Makeup Over Makeup Campaign by Madwell , elf make up
![](https://nogood.io/wp-content/uploads/2023/03/NG_0224_Elf_Image3_1080x1080.png)
Elf Case Study: TikTok Marketing Lessons to Learn - NoGood™: Growth Marketing Agency
e.l.f Marketing Strategy: Insights into Gen Z's Fave Makeup Brand
![](https://p16-va.lemon8cdn.com/tos-maliva-v-ac5634-us/oYeWketLQAj2GBAQAeMIPRIkbFFLI5ZqWMflAE~tplv-tej9nj120t-origin.webp)
Camo Liquid Blush - e.l.f. Cosmetics, elf make up
![](https://assets.teenvogue.com/photos/620bfd1efad518b9e2b04bc6/4:3/w_972,h_729,c_limit/TiktokMakeup_2-11-2022_PROMO.jpg)
41 Viral TikTok Beauty Products You Need in 2023: Makeup, Skin Care, and More
![](https://imageio.forbes.com/specials-images/imageserve/64cc0b1085d9fc153f960ea8/0x0.jpg?format=jpg&crop=1453,817,x314,y0,safe&height=900&width=1600&fit=bounds)
Influencer Favorite E.l.f. Beauty Outpaces Industry Leaders In Earnings—Here Are TikTok's Most Talked-About Makeup Brands
![](https://p16-sign.tiktokcdn-us.com/tos-useast8-p-0068-tx2/oQdE3gDnFbHdYLi13RqxAB0EkhaEIVBfAlieFE~tplv-photomode-video-share-card:630:630:20.jpeg?x-expires=1711641600&x-signature=fr%2BRZaGpq7YZFa3SKFe%2F8V7GbwQ%3D)
Is the e.l.f. cosmetics team adopting the same marketing tactics that
e.l.f. Cosmetics Launches Makeup Over Makeup Campaign by Madwell , elf make up
![](https://nogood.io/wp-content/uploads/2023/07/NG_TT_Shopping_Ads_Cover_1600x800-730x405.jpg)
Elf Case Study: TikTok Marketing Lessons to Learn - NoGood™: Growth Marketing Agency
![](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc7260f3d-a848-4f97-91ae-044b25bb5576_1140x1140.png)
36 シリコンバレー企業がファッション雑誌編集者を採用している理由 - CEREAL TALK │ シリアルトーク