Zivame #FitForAll makes a breakthrough in lingerie industry – Campaigns of the World®

Ask any female, what comes in their minds when someone says ‘bra’. Most of the answers would be, poking wires, tight straps, ill-fitting cups or overall discomfort. It just doesn’t match with the happy-go-lucky, sexy girl with a curvy body who endorses the lingerie brands. Image credits: Buzzfeed Comics To take it positively, those ads…

Lingerie leader Victoria's Secret has new competition: Brands embracing body positivity

With its latest campaign, Zivame aims to become India's most preferred intimate wear brand

Lingerie Gets a Lift From Newcomers Using Digital, Fit Technologies

Page 133 – Campaigns of the World®

Zivame launches new campaign to boost confidence

Zivame announces new infomercials to promote best practices in lingerie usage

Zivame features consumers & employees in 'Kuch New Ho Jaye' campaign

Zivame #FitForAll makes a breakthrough in lingerie industry – Campaigns of the World®

Zivame's new campaign talks about how 'right intimate wear empowers you to take on any day confidently

Zivame focuses on fit with new OOH lingerie campaign