Victoria's Secret Debuted a New Campaign with Lingerie Brand Bluebella Featuring Plus-Size and Transgender Models
![](http://assets.teenvogue.com/photos/5d9f46b3bce9d10008f48e9e/master/pass/00-promo-vs.jpg)
The collaboration comes on the heels of an ongoing controversy surrounding the lingerie giant.
![](https://www.usatoday.com/gcdn/presto/2019/10/08/USAT/9261d3f6-efa2-4598-a049-1c1ce8ff66dd-GettyImages-1178985929.jpg?crop=3494,3494,x0,y0)
Victoria's Secret featured its first plus-sized model
![](https://pagesix.com/wp-content/uploads/sites/3/2020/03/victorias-secret-campaign-1.jpg?quality=75&strip=all)
Victoria's Secret unveils new campaign with trans, plus-size and older models
Victoria's Secret Doesn't Deserve Praise for Hiring 'Plus-Size' Model
Does Victoria's Secret decision to feature a plus-size model in new lingerie campaign with Bluebella mark a change in strategy?
![](https://assets.teenvogue.com/photos/5d4995758e61510008139ecd/1:1/pass/00-promo-ed-razek.jpg)
Victoria's Secret Debuted a New Campaign with Lingerie Brand Bluebella Featuring Plus-Size and Transgender Models
Does Victoria's Secret decision to feature a plus-size model in new lingerie campaign with Bluebella mark a change in strategy?
Victoria's Secret Features Plus-Size Model, Works on Brand Image
![](https://wwd.com/wp-content/uploads/2019/10/vs-bluebella-campaign.jpg?w=1024)
Transgender and Plus-size Models at Victoria's Secret Stores
![](https://assets.teenvogue.com/photos/5d483b854c79280008f7c430/1:1/pass/00-promo-vs-trans.jpg)
Victoria's Secret Debuted a New Campaign with Lingerie Brand Bluebella Featuring Plus-Size and Transgender Models
Victoria's Secret praised for runway return with trans models
![](https://wwd.com/wp-content/uploads/2019/10/vs-bluebella-campaign.jpg?w=1000&h=563&crop=1)
Transgender and Plus-size Models at Victoria's Secret Stores
![](http://assets.teenvogue.com/photos/5d9f46b3bce9d10008f48e9e/master/pass/00-promo-vs.jpg)
Victoria's Secret Debuted a New Campaign with Lingerie Brand Bluebella Featuring Plus-Size and Transgender Models
![](https://media.glamour.com/photos/5be5a54a850e6e4fa8e50cb2/1:1/pass/GettyImages-1059423618.jpg)
Victoria's Secret Will Feature Its First Size 14 Model in New Collab With Bluebella
Victoria's Secret Debuted a New Campaign with Lingerie Brand Bluebella Featuring Plus-Size and Transgender Models