NAMM 2024: “Unique air cell core technology” in a strap? Through modern engineering, Ernie Ball's new Comfort Cloud line looks to provide “optimal cushioning” for prolonged playing

The new design looks to make the strap “stronger and more comfortable” through a nifty neoprene and air cell core tech construction

Marty Friedman to Auction Guitars, Donate Proceeds to Japan

Supercharged tones and ultimate aesthetics make the

Time to wind down and restring with the Ernie Ball Pegwinder

That's a wrap on NAMM 2024! Here are some of the

Thursday Tea with Papa Het - Pinky's Up! Whats your favorite

Ernie Ball Announces New Flatwound Guitar Strings, Wall hangers

A new Yes album, The Quest, is set to arrive this October

What a rad riff! Such bluesy swag and cool and a little bit

The Rabea Massaad Artist Series Sabre guitar - coming this spring