Gen Zs and Millennials prefer fashion 'dupes' over luxury goods, says report

Has fashion become a game of dupes? You might think so, considering that younger shoppers are no longer ashamed to wear low-cost variations of luxury clothes and accessories – on the contrary, they're proud of it!

Gen Z and the Dupe Phenomena

This Is How Gen Z and Millennials Are Redefining Luxury - YPulse

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