Rite Aid Unveils Brand Refresh and New Store Layout - Sway Creative Labs
Key insights: Company’s logo is changing colors to signal shift to wellness. Rite Aid is looking to attract more female Gen Xers and millennials. For the first time in more than four decades, Rite Aid is rebranding. The drugstore chain revealed a new logo during an analyst call this week, as well as announcing a […]
McKenna LaFave, Author at Heroic Productions
Rite Aid unveils new branding; testing 'store of the future' design
McKenna LaFave, Author at Heroic Productions
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