Global Branding and Glocal Branding Strategies - BA Theories (Business Administration & Management)
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Branding is about creative a strong perception of a company and its product/services in the minds of the consumers. A truly global brand: meets the wants and needs of a global market is offered in all world regions has the same brand name, and in some instances, a similar image and positioning throughout the world. […]
![](https://i1.rgstatic.net/publication/337193965_How_globalization_affects_consumers_Insights_from_30_years_of_CCT_globalization_research/links/63a4178703aad5368e2f06f3/largepreview.png)
PDF) How globalization affects consumers: Insights from 30 years of CCT globalization research
![](https://i1.rgstatic.net/publication/287359779_Global_brands_in_emerging_markets_The_cultural_antecedents_of_global_brand_preference/links/569ac61c08ae748dfb0b8a5b/largepreview.png)
PDF) Global brands in emerging markets: The cultural antecedents of global brand preference
Global Branding and Communication
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International Branding: Building a Global Brand [+ Examples
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PDF) THE GLOCAL STRATEGY OF GLOBAL BRANDS
![](https://www.researchgate.net/profile/Simona-Vinerean/publication/227377436/figure/tbl1/AS:891085148651520@1589462663331/A-Framework-for-Alternative-Global-Marketing-Strategies-Adapted-from-Schiffman-and-Lazar_Q320.jpg)
PDF) THE GLOCAL STRATEGY OF GLOBAL BRANDS
![](https://www.researchgate.net/profile/Ellen-Schmidt-Devlin/publication/362423243/figure/fig1/AS:11431281187635637@1694338101771/Omni-brand-orientation-framework_Q320.jpg)
PDF) How to Go GloCal: Omni-Brand Orientation Framework
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International Strategy: What It Is, and Why Companies Adopt It
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Global Branding: How to Manage an International Brand
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International Branding: Building a Global Brand [+ Examples
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Global Branding and Communication
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Mogilner strategic brand-management-syllabus-2015-wharton
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Global branding
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The concept of glocalization and its incorporation in global brands' marketing strategies