Lululemon adopts unconventional approach to cope with knock-off

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

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The 13 best Lululemon-inspired styles you can shop online

The 10 Best Lululemon Dupes You Can Score On

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[image trick finds - v. sad] flow y nulu (lilac smoke), define rib crop nulu (bone), define luon (electric lemon), align pockets 25 (wild berry) : r/lululemon

Fortune on LinkedIn: Cult athleisure brand Lululemon adopted an unconventional approach to…

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The 13 best Lululemon-inspired styles you can shop online