Regular women as lingerie models? Startups challenge Victoria's

A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.
A number of new lingerie companies are taking aim at Victoria's Secret by featuring regular-looking women in their advertising — complete with scars, stretch marks and medical devices. Proponents of the trend say realistic marketing can help drive sales.

Lingerie leader Victoria's Secret has new competition: Brands embracing body positivity

Victoria's Secret models have gotten THINNER while women's waistlines have expanded, new study finds

Bridal shop's new mannequins displaying greater diversity of body types

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Victoria's Secret Collective: Too Little, Too Late?

Ubras outsold Uniqlo at last year's Singles' Day and Victoria's Secret push-ups are losing out to comfy, label-free underwear: how young Chinese brands are winning the bra wars

Victoria's Secret sells women's underwear, but has been marketing to men - MarketWatch

SI Swimsuit model challenges Victoria's Secret in provocative photo shoot

Rihanna to launch new fashion label with LVMH

The 19 Best Lingerie Brands of 2024