What is a Multi-Brand Strategy? (+ Examples), by Raul Tiru

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What do L’Oreal, Procter & Gamble (P&G), Unilever, and Facebook have in common? They’re multi-brand companies that have several brands in their portfolio. The different brands in each group may…
What do L’Oreal, Procter & Gamble (P&G), Unilever, and Facebook have in common? They’re multi-brand companies that have several brands in their portfolio. The different brands in each group may…

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