We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret, and found cheeky displays, custom dressing rooms, and an entire wall made of bras

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Dabbling in physical retail may prove helpful as ThirdLove continues to take on larger competitors

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Third Love Opens Pop-Up – WWD

We went bra shopping at the first store for ThirdLove, the startup

We went shopping at Bed Bath & Beyond and saw why the company is

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We went bra shopping at the first store for ThirdLove, the startup