Bonds faces backlash for using non-binary model with beard in campaign for new Pride collection

The controversy was sparked online by the models using they/them pronouns.

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Bonds faces backlash after using a non-binary model with a beard

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Bonds underwear respond to backlash over non-binary bikini model

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Bonds breaks its silence on backlash to 'woke' ad featuring non-binary model with a beard wearing a bikini

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