The big idea behind Adidas' controversial 'breast mural' - Inside
![](https://insideretail.asia/wp-content/uploads/2022/02/adidas-sports-bra-2-edit.jpg)
To mark the launch of its most diverse collection of sports bras yet, Adidas has created the breast mural, a new ad that is guaranteed to get everyone talking.
![](https://static01.nyt.com/images/2022/08/11/t-magazine/11tmag-gayartcollections-slide-1NPO-copy/11tmag-gayartcollections-slide-1NPO-copy-superJumbo.jpg)
Resurrecting the Forgotten Art of the AIDS Era - The New York Times
![](https://nypost.com/wp-content/uploads/sites/2/2022/02/adidas-bra-advertisement-99.jpg?quality=75&strip=all)
Adidas ad celebrates 'breasts in all shapes and sizes
![](https://images-stylist.s3-eu-west-1.amazonaws.com/app/uploads/2022/05/11134611/gettyimages-961013762.jpg)
Why Adidas sports bra ban highlights the sexualisation of breasts
![](https://dmexco-lightsails-media.s3.eu-central-1.amazonaws.com/wp-content/uploads/2022/03/09104040/diversitaet-2-1.jpg)
Diversity: Adidas advertises with bare breasts
![](https://ichef.bbci.co.uk/ace/ws/640/cpsprodpb/16403/production/_124693119_adidas_tweet_976_x.png)
Adidas sports bra adverts banned over bare breasts
![](https://insideretail.com.au/wp-content/uploads/2022/03/Adidas.jpg)
adidas Archives - Page 2 of 4 - Inside Retail Australia
![](https://images-stylist.s3-eu-west-1.amazonaws.com/app/uploads/2022/02/10110554/sports-bra-representation.jpg)
Why Adidas sports bras bare breasts campaign has gone viral
![](https://en.esloganmagazine.com/wp-content/uploads/2022/05/adidas-sports-bra-advert.jpg)
▷ The CONTROVERSIAL ADIDAS AD and its photo of 40 BREASTS
![](https://i.dailymail.co.uk/1s/2022/02/09/23/53990403-10495755-image-a-95_1644449597510.jpg)
Adidas sports bra adverts that showed women's bare breasts are banned by UK ad regulator
![](https://wwd.com/wp-content/uploads/2023/09/featuredbw.jpg)
WWD x FN x Beauty Inc Women in Power 2023
![](http://media.newyorker.com/photos/5d02f8d3d07242cad02c76be/master/pass/190624_r34506_rd.jpg)
Inside the Cultish Dreamworld of Augusta National
![](https://www.thelogocreative.co.uk/wp-content/uploads/Every-Good-Logo-Tells-a-Story-40-Famous-Brand-Logos-Their-Hidden-Secrets.jpg)
Every Logo Tells a Story! 40 Famous Brand Logos & Their Hidden Secrets
Adidas Shares Image of 25 Women's Bare Breasts to Promote New Sports Bra: 'Support Is Everything