Scotiabank pays big for arena naming rights, but did it break the bank?
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10 Disasters in Stadium Naming Rights - TheStreet
Questions remain for the event centre deal as council defends plan
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PDF) Is the Eiffel Tower Worth More Than the Statue of Libarty? Techniques for Determining the Value of Iconic National Landmarks--Part II
The proposed new Calgary Flames arena lease is really similar to their current deal - FlamesNation
Air Canada Centre, home of Maple Leafs and Raptors, to be renamed Scotiabank Arena
What's in a name?, Business
Hockey organizations unveil 'Declaration of Principles