It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie admitted their #AerieMan campaign about male body acceptance was actually an April Fools' Day joke. But is that a good thing?

Aerie April Fooled us with their male body positivity ads

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Aerie's Male Body-Positivity Ads Were an April Fools Joke

AerieREAL Positivity - #AerieREAL Life

Aerie April Fooled us with their male body positivity ads