Red lingerie sales boom in Saudi Arabia, minus Valentine's Day
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/13/69ade10d-f9c2-47ed-b3a9-698f945f9a5a_732ae3be.jpg)
The trend represents change in Saudi Arabia, where religious police once cracked down on sales of Valentine’s Day items and people wearing red on February 14.
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Red clothing and underwear are displayed in Saudi shopfronts, but the increasingly popular Valentine’s Day promotions are missing one thing: the festival’s name.
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valentine: A sea of red in Saudi shops -- but don't mention
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Saudi To Apply Law For Women To Sell Lingerie, 57% OFF
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/11/980ad2e2-4afc-4c83-b468-62b8250f5dda_aa4114a6.jpg)
Red lingerie sales boom in Saudi Arabia, minus Valentine's Day
![](https://www.thedatingdivas.com/wp-content/uploads/2022/11/Skimpy-Red-Lingerie-edited.jpg)
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