Millennials and boomers boost US bra sales - Just Style
![](https://www.just-style.com/wp-content/uploads/sites/27/2021/05/2018-07-24-15-49-lingerie3_cropped_90-1.jpg)
Growth within the otherwise mature $7.2bn US bra category is being fuelled by millennials’ desire for comfort, boomers’ spending power,…
![](https://assets.khoros.com/v3/blog/_1200x600_crop_center-center_none/2779078/millennial-buying-habits-meta.jpg)
Top Millennial Spending Habits & Buying Behavior
![](https://i.dailymail.co.uk/1s/2023/06/21/16/72376919-0-image-a-324_1687360027323.jpg)
Just 35% of Gen-Zers tip, new survey finds - compared to 83% of wealthier baby boomers
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cc023f9-cdff-408c-8483-eb796db9c021_1080x1920.jpeg)
Girl Hammers and Angel Wings - After School by Casey Lewis
Spanx Is Embracing Gen-Z Style By Launching a Flared Version of Its Celeb-Loved Leggings
![](https://boomerboost.com/cdn/shop/files/Boost68800px.png?v=1693234726&width=1080)
Boomer Products – Boomers Forever Young
![](https://bloximages.chicago2.vip.townnews.com/nwitimes.com/content/tncms/assets/v3/editorial/c/3f/c3ff0a40-70a5-57d5-afbf-6caf381d2383/655ce0024fca1.image.png)
Wall Street ends higher ahead of Thanksgiving holiday
![](https://www.bdssolutions.com/wp-content/uploads/2021/04/Slide68.jpg)
Buyers Of The Future: Exploring Baby Boomers, Millennials, Gen Z And Gen Alpha As Shoppers
The Pandemic Has Driven Boomers to Increase Their Digital Shopping
![](https://www.wordstream.com/wp-content/uploads/2021/07/millennials-influencers.jpg)
Generational Marketing: How to Target Millennials, Gen X, & Boomers
A Shift in Bra, or Should A Shift in Message
![](https://blog.hubspot.com/hs-fs/hubfs/generationshopping_15.webp?width=624&height=351&name=generationshopping_15.webp)
How Each Generation Shops in 2023 [New Data from Our State of Consumer Trends Report]
How People Get Their News, From Millennials to Baby Boomers: CHART
![](https://blog.hubspot.com/hs-fs/hubfs/generationshopping_73.webp?width=624&height=347&name=generationshopping_73.webp)
How Each Generation Shops in 2023 [New Data from Our State of Consumer Trends Report]
![](https://www.hustlermarketing.com/wp-content/uploads/2022/05/Banner-1024x538.jpeg)
How to Successfully Target Email Marketing to Gen Z: The Do's and Don'ts - Blog - Hustler Marketing
![](https://www.just-style.com/wp-content/uploads/sites/27/2021/04/2016-02-23-14-33-topbrastylesworninpast7days_cropped_90-1.jpg)
Millennials changing the way women shop for bras - Just Style