Freemans adds value brand Bonprix and launches multi-million TV ad campaign
![](https://www.theindustry.fashion/wp-content/uploads/2021/07/bonpr.jpg)
Freemans, the digital department store, has announced the introduction of value brand Bonprix to its online portfolio, with the intention of underpinning its value credentials.
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Freemans launches value proposition with Europe's Bon Prix, customers top 1m
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![](https://www.theindustry.fashion/wp-content/uploads/2021/07/bonpr.jpg)
Freemans adds value brand Bonprix and launches multi-million TV ad campaign
![](https://a.storyblok.com/f/102932/1173x655/b8126f4e37/mullenlowe_bupa.png)
Mullenlowe unveils debut campaign for Freemans
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